Fieldmagic is a platform that has come out of CRM Online Australia Pty Ltd, our parent company, after more than 10 years experience with implementing systems for a wide range of organisations. Our background is in leveraging customer relationship management (CRM) platforms to build custom end-to-end systems that run sales, service, billing, reporting & analytics for our client organisations. Naturally, by using a CRM platform as the basis of your operations, there are some inherent advantages; including the ability to combine sales, marketing and service with operations, and having a single platform to manage all key aspects for your customers.